Nearing the end of 2016, Google began letting webmasters know about impending changes to their search engine ranking system that could have impact on how sites would be viewed in 2017. To continue to rank well in 2017, websites will need to hit certain additional criteria. In this post, I discuss these key new changes that will impact your website’s organic SEO rankings within the Internet Search Engine.
The very first item on their own list is being sure that your site includes a published SSL certificate in place. Now, in terms of buy seo services go, you will begin to be penalized unless you have an SSL certificate in place on the site.
One of the primary moves in this regard already now in position, is that if you do not have an SSL certificate on your site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a possible page viewer bear in mind that the website has not been secured. Clicking on the exclamation mark raises the specifics from the security infraction. This new item is now already in position on the browser using the January 2017 Chrome “56” browser update.
SSL certificates are certainly not a major expense today and you may get them set up for as little as about $26 annually should you be not running an e-commerce site and about $70 or so if you are. Google is very considering customers being protected since they go to websites directed by Google and they would like to ensure that customer data entered on these sites is encrypted along with a person’s information is kept safe. In connection with this, they will therefore be penalizing “organic search-wise” those websites who have not put an SSL certificate set up. So, if being found by Google organically is very important to you personally, this is a step you need to take together with your site.
Next on their own agenda is popup adds on webpages, particularly on cellular devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google continues to be paying attention to their complaints. Google found that popup adds often can cover a complete screen on the mobile device and can also be hard to remove. Thus as Googlebot crawls your webpages and in particular, your mobile webpages, bear in mind that they are looking on popup adds with disfavor and your page will be penalized if popup adds are located.
Google’s move here is that they are planning to deliver quality content with their search and “AdWords” customers on behalf of their advertisers. These are on the search for quality content pages to offer up – not “Fluff” pages whose primary purpose is to popup an add to sell something. Advertising on the web will start to change due to this new online search engine ranking requirement so when you are wanting available and you also currently run popups on your pages, you will end up planning to start doing some rework on these pages. Do standard advertising through key phrases links and hyperlinked images on pages instead – Google will reward you for this as opposed to penalizing you.
Another change required for 2017 will almost certainly see many people scrambling to boost their website design architectures. Nearly half of Internet connection these days is done by mobile phones including tablets.
In a recent study completed by a Google subsidiary company, it had been discovered that the typical load time to get a webpage on a mobile phone remains sitting at about 19 seconds to load. This same study indicates that mobile device users on the other hand have only an attention span for page loading of approximately 3 seconds. After 3 seconds, over 53% of users abort meaning slow-loading mobile pages that Google currently sends customers to via their internet search engine and on the part of their AdWords advertisers, usually are not getting loaded.
So everything is changing. Google presently has setup a totally separate online search engine “page indexing” database within their system for mobile webpages. The loading sweet-location for a page is 2-4 seconds and when your mobile page takes longer to load than this since it is getting crawled by Googlebot, Google will make note of it as well as your page will not be showing up within their search engine results for users until you will get this fixed.
With well over 50% of website interactions now coming from mobile, this has the chance of cutting your total website visitors by up to 50 % when your pages happen to be flagged by Googlebot to be slow loading – not really that mobile was helping you anyway with approximately 53% of people clicking off before your page ever got loaded in the first place.
In fact, many WordPress theme providers are actually scrambling to develop and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be on these however as to osdcpa or otherwise not they will be able to get right down to the 2-4 second page loading time “sweet-spot” requirements now being required by Google.
Going to loading times that are consistently this fast, will basically require the construction of “natively coded, responsive” webpages which do not use widgets of the sort. As well as the time choose to use convert the information of the existing fat page right into a fast loading, content filled mobile page takes time that may still keep your page out from the fast loading category.
In summary, the Google search engine today is looking for professionally built, natively coded webpages to offer up solid content to the customers on mobile devices. To be successful having a website organically later on because of this, will demand for most online entrepreneurs, a need to rebuild existing websites.
Did you ever wonder about those error codes you obtain whenever you click on the fix-it from Google Analytics? As well as other Analytical File? I noticed a number of the error codes are “code” issues, because Google (or some other search engine) has crawled the website, and located a ‘backend code’ page that isn’t accessible from viewers. (Not hidden pages) The problem with ‘fixing’ those errors is because they aren’t really errors, but access code that allows your internet site to operate.
The problem with having ‘crawlers’ analyze your internet site, and taking their word to your placements, ranks, along with other site wide issues, is that your site has been created with variables that aren’t offered to ALL crawler programs. Not everyone uses the identical mixture of plugins, code, and securities as ‘everyone else’.