“Dude, that isn’t what we should do! We don’t make money using people texting…we are only successful when our customers are.” This is how the conversation used to go with most of my friends and family that hadn’t quite grasped what it is we do. That was until recently.
It’s not that I blame them for not “getting it”. Text Message Marketing just has recently emerged as the defacto marketing medium for small to medium sized business owners. It’s a niche that didn’t even exist not too long ago, but now it’s literally exploding before our eyes.
Why provides the trend caught on so quick? What is so appealing about text marketing?
You will find a simple solution to these questions. They are: Value and Access.
Value is surely an arbitrary concept dependant on each individual, though with message marketing that value can be quantified through the results the business owner receives and through the number of subscribers each message alert campaign has. That price of each marketing strategy is now able to tracked and stacked against all other marketing efforts and also the results allow it to be clear for the business owner, there is not any better way to market and advertise.
If the light comes on, it truly shines…
We have an older brother that is extremely sharp in operation; he’s perfectly known and considered a professional in business start up within the technology industry. You would probably feel that he’s the sort of guy you believe would catch this text message marketing concept coming from a mile away and would then possess a million and one applications for this.
Which had been untrue. I don’t determine if it was my lack of ability to clearly convey to him the main benefit of text messaging to a businessman or perhaps the simplicity of how it works didn’t jell together with his advanced thinking, in any event he didn’t have it.
A few days ago I got a telephone call from my brother (the genius one). He was excited… well, excited for him. He says in my opinion, “I get it, this texting thing works well for middle America! People can text in and obtain an alert or deal or some type of special immediately on their own phone!” It was such as the light had just happen! I said that’s it exactly. What made him finally view it? He had walked into a Chick-fil-A nearby restaurant and saw a table tent that said Text CFA to 411247 to obtain Freebies and Promotions. He used it, and also the light came on!
Obviously I proceeded to clarify to him that sms was perfect for that application. The consumer gets immediate value and also the business gets unprecedented access to the customer’s most personal communication device, their mobile phone.
But that’s not in which the story ends…Text Messaging has become being used in almost every aspect of business and it’s embraced by 1000s of organizations to create community, mobilize people, drive traffic towards events and websites, spend less, provide user generated content like weather reports and movie show times. There is seamless integration into existing software programs through API portals, it’s all possible now. You will need only look in terms of the current Obama campaign to view the dramatic effect texting has already established on the country.
I have been astounded and amazed by the results businesses have whenever they use text messaging to boost their marketing efforts. I’ve had the opportunity to personally hear from company owners across the country who have used text marketing to improve sales, drive traffic, communicate more effectively, they are truly applying this technology to dzflri their businesses. What started off as a means for a pizza shop to deliver its weekly special to your database has changed into the strongest and effective marketing medium on the planet.
One important thing I have observed from the beginning is definitely the always on factor in the mobile phone. When someone walks out the door each day they take 3 things with them…their wallet, their keys along with their cellular phone. At church on Sunday an announcement is produced to turn off your cellular phone and the same thing happens at the movies, our mobile phone’s are usually with us. We give our clients the vision of putting their message into their customers pockets every time they want and after that we give them the various tools to create that happen.
SMS Texting is really a breakthrough communication medium that will continue to expand over 250% every year. Research from Emarketer shows that for your average mobile user in the united states, the amount of text messages placed is more than the amount of mobile calls placed. Businesses are now connecting to their target audience and the customer is responding. I have never seen response rates this loaded with any other marketing medium. I continue to see 12-30% response rates and up to 95% read rates!
There are a variety of things which can be driving this industry and several reasons businesses are adopting text message marketing in their marketing plan, but certainly two factors emerge as beacons that will have the light occur for you personally. They may be Value and Access.