Musical.ly users opened their phones to a surprise today since they found the application replaced with a brand new logo and name: TikTok. The app was acquired by Chinese company ByteDance in November 2017, which utilized Musical.ly into its own TikTok app today. Existing Musical.ly users have been migrated over to their new TikTok accounts, that have been updated with a brand new interface yet still retains the core feature of both apps: short-form videos as much as just a few seconds.
Teen karaoke app Musical.ly, that have just reached a milestone of 100 million monthly active users, is an element of ByteDance’s larger tactic to break into the usa market. Inside the first quarter of 2018, free tiktok fans no human verification was the world’s most downloaded iOS app, based on a report from US research firm Sensor Tower. TikTok will stay a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You could have even seen Douyin clips floating around before: maybe in the form of the “Karma’s a bitch” makeover meme that went viral earlier this season, or news of Peppa Pig getting banned through the platform due to her status as being a “subversive gangster icon.”
Some Musical.ly users are welcoming the alterations, while some are debating the best way to identify themselves moving forward: musically is currently “tik tok” however i will always be a muser. not a clock. With Vine successor v2 “postponed indefinitely,” TikTok may seem like the nearest thing we’ll reach having Vine back. But although Musical.ly and TikTok are generally platforms for sharing 15-second videos, TikTok is going to be missing an essential part in the Musical.ly history, that was built on teens lip-syncing and dancing to music. All the features to create karaoke videos are still there, but rebranding the app with a new name and forcing the old Musical.ly users to migrate to a new platform is really a move that may alienate the first community. It’ll be as much as the teens to determine whether TikTok’s popularity in China will translate to success in the US.
The newest app will retain the most famous features of both platforms and existing users could have their account, content and fan base automatically migrated towards the new TikTok app, which will have a new brand name and interface. The newest app includes upgrades for instance a “reaction” feature which allows users to react to friends’ videos right from the phone and enhanced creative tools, the business said in a statement on Thursday.
“Musical.ly recently reached a new milestone of 100 million monthly active users and we are excited to initiate a brand new chapter,” said Alex Zhu, co-founding father of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is really a natural fit given the shared mission of both experiences – to create a community where everyone can be quite a creator.”
TikTok is really a short-video sharing platform where users can view and provide quick videos using music, stickers and animations as effects. It absolutely was the most downloaded non-game app inside the Apple app store globally inside the first quarter of 2018, reaching 45.8 million downloads, in accordance with Sensor Tower, the San-Francisco-based mobile app research firm. The China ydpfbm of TikTok, called Douyin, will remain as a stand-alone app.
Along with the new app, TikTok is launching a number of new creator programmes to provide users with technical support, performance insights and assistance with growth strategy. It is additionally launching a whole new safety centre, “to build an online experience that feels safe and welcoming,” according to the statement.
Most widely used iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains the dominant activity in China on mobile, users get more than tripled how much time they spend watching short videos within the last year, based on the China Internet Report co-authored from the South China Morning Post, Abacus and 500 Starups.The number of monthly active users for short video apps in China, where Douyin competes along with other platforms such as Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, in accordance with the report. The business, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising demand for more privacy controls to guard minors.