Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to give reporters and bloggers the key ingredients for any story in an promptly scannable and digestible fashion. The SM release has become successful because it capitalizes on three converging trends:
1. The emerging utilization of multi-media content because of increasing bandwidth and simplicity of content creation.
2. The increasing emphasis on search engine optimisation of media releases. In the end, isn’t Google merely the world’s strongest reporter?
3. Email has established a deluge of pitches and writers can’t read 1,000 narrative pitches each day. The zpr johnwayne allows them to skin and assess what’s newsworthy.
Strategically Brilliant, but Tactically Sketchy – So Far. The hang-up with social networking releases has become actually getting them built. Most PR people are not Web programmers, and the very nature of what will make a social media release useful (tags, links, multi-media) can make it tricky to execute in case your concept of hi-tech is inserting a footer in Microsoft Word.
Historically, the best social media marketing releases have essentially been customized landing pages, like this genius effort for Jim Beam from Jason Fall at Doe Anderson and Jason Swartz at PSB. So, unless you have a Jim Beam budget as well as a Web programmer hanging around, making a killer SM release has become tricky, despite efforts from PRXBuilder (WordPress and Microsoft Word plug-in) to make it easier. (note, I use PRXBuilder’s SimpleSMPR about this blog).
Enter PitchEngine – newly launched but still in Alpha release – PitchEngine is out to change all that. Their slick, exceptionally easy online social networking release creation engine is certainly the most effective I’ve seen. Literally, basically if i took the time to describe just what a “tag” would be to my 9 year-old, she can make a release (it would probably be about ice skating or perhaps the dresses on The Titanic). Click some control and you will have a beautifully formatted, all linked up social networking release ready for distribution.
Distribution Included – n accessory for helping you to create zionproductreviews profile, PitchEngine allows you to easily distribute it too, by typing in whom you would like to send it to (via email, Twitter, FriendFeed, Facebook). All releases created in the system automatically can be found in the PitchFeed, a stream of current pitches that can be accessed by reporters and bloggers on site or via RSS.
All Of This, And It’s Free – For the time being, PitchEngine is 100% free, which is of course a ridiculously good deal. I suspect they’ll be visiting a Freemium model at some point, with advanced features costing a few bucks occasionally. For all PR firms and client-side PR 2. and social networking managers, PitchEngine will be the new social networking release champion, plus an indispensable tool within the new media arsenal. Check it out.
PitchEngine is really a Saas-based tool for social media marketing press releases. Based on their website, inside the era of multimedia rich websites, text just isn’t enough. Word docs are only able to do so much and email attachments are pretty clunky.
Today, you will need quick, engaging content and PitchEngine makes it simple to produce. The sales flyer, press release or announcement will ooze class. It’s like sexy, stylish business attire for the modern communicator.
How can it help my small enterprise? The previous means for companies to communicate would be to write a regular (read: boring) press release, throw it all out on a newswire, and hope the tale gets acquired. But PitchEngine is a small company tool (that big businesses use too) that changes the video game.
Whether you’re announcing a brand new services or products, possess a fun promotion, have created an excellent video, or just get some noteworthy news, PitchEngine lets you create fun, engaging social networking press releases. You can contribute pictures, videos, thumbnails related links, tags, and things are shareable on Facebook, Twitter, and more. Look at this example bnxwkp a faux fur boot cover company who had their product within the Golden Globe VIP Gift Bags.
Any social media marketing press releases you publish will not only help bring awareness to your business, it will also help create juicy inbound links to your website, which is ideal for Search Engine Optimisation (SEO) and increasing overall traffic!
Exactly how much does it cost? The best part is that PitchEngine is your small business tool that’s priced for affordability. It is possible to create unlimited social.joyetech.com for free, but they will not be published on PitchEngine.com.