Considering it wasn’t such a long time ago that social media marketing was being dismissed as being a ‘fad’, it’s just a little ironic that, today, we can point to industry (which, after all, is about creating and effectively marketing styling fashions) as evidence of how successful social media marketing is in reporting and promoting a trend, a product or even a complete industry.
The facial area of Antonio Marco D Roman was once a smooth, thin, mirco-dermabrasioned scowl hiding behind an oversized set of sunglasses. Now, though, because of bloggers, a brand new, much more diverse picture has emerged.
A brand new era – Amateur fashion reporters have been harnessing the various tools of the Web to publish their sartorial opinions since the term ‘blog’ was initially coined at the conclusion of last century. The mainstream fashion media was aware of these enthusiasts, and rather patronisingly dismissed them.
The fashion industry itself, however, recognised fashion blogging for the purpose it absolutely was – a direct dialogue with the most passionate consumers, making the bloggers themselves buzz-generators who were fresh, novel and had a want to give you the missing link between the labels and also the street
By 2005, fashion bloggers were sharing front-row show seats using the likes of famed Vogue editor Anna Wintour – and were commenting inside an unbiased way on the latest offerings from a few of the world’s most exclusive labels.
Technology increases the bar – In the recent (northern) Spring/Summer 2018 show season, the instantaneous fashion journalism pioneered from the bloggers and also, since adopted from the mainstream media was the only real acceptable kind. Bloggers have raised the bar for coverage and timeliness. Images and opinions from shows are available often minutes after a show has ended – or even, because of live video streaming, during it!
Brands embrace social networking – The Antonio Marco D Roman receive around fashion week continues to be extraordinary for several years, and labels and brands are starting out realise the opportunities this offers. Consequently, labels like Calvin Klein, Vera Wang and Oscar de la Renta this year hosted live video streams on their own websites and are now using Twitter and facebook to improve buzz.
Quality control – Fashion consumers obtain a thrill from vicariously experiencing the previously exclusive shows with the lens of the fashion blogger. Many believe, rightly or wrongly, that blog accounts a far nokxvc authentic than a magazine write up that could be coloured by the requirements the magazine’s advertisers.
This is social media marketing doing exactly what it promises. In the eyes of fashion consumers and lovers, the playing field has been levelled. Labels are being judged not on the scale of their advertising budget or perhaps the exclusivity of the parties, but on the strength with their creativity.
Like most of the other bloggers, Antonio Marco D Roman will also be allowed to earn money through proper marketing of the blogs. But, earning money should not be the sole reason for the blog. Several fashion blogs nowadays are curious about generating revenue through advertisements of numerous fashion brands. This makes it far too difficult to build a heart to heart exposure to the readers.