One of the biggest mistakes most marketers do nowadays, is think e-mail marketing is dead. Many marketers today drop the email marketing scheme to choose social media. Come to think of it, social media look much more sexy than email. But, is a social media post really as effective as an e-mail? Before we answer that question, lets state a well known fact. It is simpler to send a friend request on Facebook than to collect an e-mail online. But trust me, email marketing for beginners is thrice as worth it as social networking. So, precisely what is email marketing?
Email marketing is the targeting of customers through emails. Every emails brought to a prospective customers can be considered as email marketing. E-mail marketing involves sending a promotional email or an ad to a subscriber. Via his email address. Significant amounts of organisations today use email marketing. Even more bloggers use e-mail marketing today than in the past. As an example, maybe you have been browsing online, and also you see some field where you stand required to submit your name and email to obtain a free eBook or update? This is the front part of e-mail marketing.
Most bloggers use email marketing as it enhances the customer experience. Having a well targeted subscriber list, you can reach established customers and prospective ones too. Any subscriber will likely be informed better and more easily via email. The e-mail may have a larger visibility compared to a Facebook post. The Facebook post is going to be drowned in a stream of content in the minutes following its posting.
Do You Really Need E-mail Marketing? If you want to boost your customers’ or readers’ experience, you will want e-mail marketing. Overlook the glamour and the flashy of social networking. We have been talking efficiency here. We have been talking greater engagement. Greater reach. Greater click through rate and a lot more. As numerous experienced marketers say, ” the cash is incorporated in the list”. Some even say “your value is dependent upon your network”. Within the following lines, I am going to explain the benefits of e-mail marketing. Within these explanations, I am going to use statistics. The sites which produced those stats will be mentioned at the conclusion of this post. So, let’s enter into the advantages of using email marketing.:
Potential Reach: Were you aware that in 2013, there have been about 3.2 billion email accounts created in the world? 95% of online consumers work with an email address. By far the most interesting truth is; 91% of these consumers check their email accounts one or more times a day. Today, we browse more with our phones than our computers. Consequently, we are more easily notified once we receive emails. Our phones place the notifications right before our eyes.
Today, it is actually much easier to check to an email when compared to a Facebook or Twitter post. The reason being whenever we post content, so does millions of other individuals. Because of this, finding one particular post you liked 3 weeks ago could be the most daunting task.
Actual Reach: Before I explain this part in more detail, let’s find some good interesting numbers. Within the first 50 % of 2013, a study conducted using emails being a marketing channel revealed some staggering facts. The one which stands out probably the most is this; 18% in the emails sent during a campaign never reach their destinations. 4% of the sent emails are sent into the spam folder. Which makes 22% of the sent emails that do not actually get to the intended receiver.
On the contrary, 78% in the emails sent during an email campaign actually reach their destination. Consider it this way, In the event you send 1000 emails, 780 emails will reach their destination. Moreover, 91% from the receivers check their emails daily. This means, about 709 receivers would really view your email. This really is great efficiency, as under 30% from the emails sent are lost.
Now, let’s compare these numbers with the ones from a Facebook campaign completed in a similar manner. This said that 74% of the Facebook posts are in fact lost inside the big stream of content. That is a problem. This means, per thousand Facebook posts, 740 are lost within the stream of content. That leaves us with 260 posts seen by our target readers. Another bad thing is, everyone who sees your site content is not going to actually click through. Not even half would really do. That leaves us with lower than 130 people who are actually thinking about our offers.
Click Through Rates: In the earlier point, we discussed what percentage of individuals who see and might like your posts and mails. Now let’s discuss individuals who actually complete the actions and do what you want them to do. Let’s dnsnaz simply clicking a web link. This link usually takes these to a website landing page or perhaps a website.
Click through rate is the percentage of people who receive your message and simply click it. The click through rate of a tweet is .5 percent as opposed to 3% for an email. These numbers look small in the beginning. But, because of this people click 6 times much more on an email link than on the tweeted link.
Let’s continue using our illustration of 1000 emails and 1000 social media marketing posts. A .5% click through rate means per thousand, 5 people will actually simply click your link. This really is for social media. Sometimes the click through rates are higher, but those are particular cases. The numbers we use here are average ones.
A 3% click through rate with emails means 30 clicks per thousand. This is the best click through rate you are going to obtain on average. The numbers are not astounding, but efficient numbers usually are not always astounding. The real difference is certainly because, when people provide you with their email addresses they actually wish to hear more form you.
Your Readers Want It By Doing This: Most people use social networking to speak with friends first. Seldom could they be used to receive business news and reviews. You will find specialized websites for your. 77% from the users during a survey online said they prefer to get promotional messages within their emails. 4% said they prefer these messages on social media marketing. This talks to the fact that by submitting an e-mail, people are literally providing you with an organization meeting location.